Bleu Blanc Rouge

Founded in 1977 by Pierre Camhi, BLEU BLANC ROUGE is a fashion house born in Nice, on the French Riviera. This family adventure began with the artistic vision of Catherine Camhi and her sister Dominique Wack. Passionate about decoration and art, these two women transformed their love for exceptional objects into a women’s ready-to-wear brand with a unique and sophisticated style.

When Pierre entrusted the artistic direction to Catherine and Dominique, they repurposed fabric remnants from old workshops and combined them with noble materials and feminine embellishments. This is how the first BLEU BLANC ROUGE collection was born, blending creativity, quality, and elegance.